Amazing Audi Quattro Ski Jump TV Ads

In 1986 Audi accomplished the unimaginable when rally driver Harald Demuth drove an Audi 100 CS Quattro up to the top of the Pitkavouri ski jump in Kaipola, Finland.

To mark the “25 Years Of Quattro” anniversary in 2005, remade it’s famous TV ad with an A6 4.2 Quattro going up the same ski jump.

The A6 was driven up the snowy ski jump with an angle of 37.5 degrees, or about an 80 percent gradient. The entire drivetrain was completely unmodified with the only change made to the A6 was the use of studded tires.

Just to prove that this wasn’t a one-time event, Uwe Bleck drove the A6 up the ramp eleven times with an average speed of 37 miles per hour.

The Pitkavouri ski jump, located about 185 miles north of Helsinki, had not been used since 1994. Since the remake of the 1986 commercial was to be a modern rendition, Audi thought it was imperative to use the same jump. It took three weeks to repair the Pitkavouri ski jump before the new commercial could be filmed.

Here’s the original 1986 Audi 100 CS Quattro ad.

Posted on November 17, 2009 | Filed Under Tech

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