Cheryl Cole The New Face Of L’Oreal

Not content with working on her solo album, being a judge on the The X Factor and generally being very hot, it’s just been announced that Cheryl Cole also be the new face of L’Oreal Paris in the UK.
Are we on course for some Cheryl overkill here in Britain?
She said: “I have always loved the brand and have always wanted to say the iconic phrase: ‘Because you’re worth it’, so to be given that opportunity is absolutely amazing.”
L’Oreal Paris general manager Gayle Tait said: “Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK.”
Posted on August 27, 2009 | Filed Under Showbiz
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