WTF? Bookshelves On Bondi Beach

As part of the 30th birthday celebrations of one of IKEA’s most popular bookshelves, the BILLY, the Scandinavian furniture giant placed 30 of the bookcases on the sands of Bondi beach in Sydney.

Questions have got to be asked about the peeps in charge of IKEA – not for a bit of unusual marketing but for celebrating the birthday of a bookshelf.

Posted on February 6, 2010 | Filed Under Really

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