Ten Most Complained About UK Ads Of 2008
The Advertising Standards Authority has announced the ten most complained about adverts of 2008. A couple of them I can kinda see the reasoning bt others just go to show some people just have too much time on their hands.
The 10 most controversial ads, measured by the number of complaints, were:
1. BARNARDO’S – 840 COMPLAINTS
Barnardo’s ads showed scenes of children being physically or emotionally abused – and how such abuse could affect them later in life.
Complaints not upheld
2. VOLKSWAGEN – 743 COMPLAINTS
Volkswagen’s ads showing a dog singing its canine heart out while travelling in the front seat of a car, yet cowering when out of the vehicle.
Complaints not investigated
3. AG BARR – ORANGINA – 286 COMPLAINTS
Viewers complained the ad for this soft drink was sexually offensive.
Complaints not investigated
4. HEINZ – DELI MAYO – 215 COMPLAINTS
This ad showed children’s lunches being made by their “mum” – an unshaven Italian-American man, who at the end of the ad is kissed goodbye by “dad”.
Complaints not investigated
5. DEPARTMENT OF HEALTH – 204 COMPLAINTS
One of many recent hard-hitting awareness drives aimed at improving public health, the TV and cinema campaign aimed to stop parents smoking in front of their children.
Complaints not upheld
Posted on April 29, 2009 | Filed Under Life
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